- Plan V.
- Posts
- 🕵🏽 🚨 YOU MUST KNOW: Delta flight prices and the AI for pricing ✈️
🕵🏽 🚨 YOU MUST KNOW: Delta flight prices and the AI for pricing ✈️
"It’s not legally personal, but it is deeply personalized.” What you need to know about Delta flight prices and the use of AI for pricing.
Delta Air Lines is leading a significant change in the aviation industry by implementing artificial intelligence to determine the Delta flight prices. It marks a departure from traditional fixed-price models.
This approach to flight pricing could radically change the way passengers purchase airline tickets and represents one of the most significant innovations in commercial aviation pricing.
How does it work? The technology behind
Delta partnered with Fetcherr, an AI pricing tool provider, to implement this dynamic pricing system.
🛜 The algorithms adjust prices based on individual behaviors like:
| 🕵🏽 The AI system analyzes vast amounts of data, including:
|
The AI system particularly affects frequent travelers and those with predictable booking patterns, as the algorithm can identify customers who demonstrate a higher willingness to pay premium prices. Business travelers and last-minute bookers may experience the most significant impact on their Delta flight prices.
A Competitive Landscape
Delta's AI pricing initiative has drawn mixed reactions from competitors. American Airlines CEO Robert Isom criticized the approach, calling it inappropriate and raising concerns about customer trust and data privacy. Both American Airlines and Southwest Airlines have confirmed they do not use AI in their pricing models.
Southwest Airlines focuses its AI efforts on operational improvements like predicting baggage requirements, while Alaska Airlines uses AI for safety and operational planning. This positions Delta as the first major U.S. carrier to publicly embrace AI-driven pricing as a core revenue strategy.
AI pricing may benefit bargain hunters who have flex dates, clear cookies, or use meta‑search sites, but will definitely have a negative impact on business travelers with less time flexibility.
SPANISH SECTION:
¿Qué hacer este fin de semana en CDMX? Guía para locales
La Ciudad de México guarda tesoros culturales que van más allá de los circuitos turísticos tradicionales. Para quienes buscan qué hacer este fin de semana en CDMX, tengo una guía que revela algunas experiencias auténticas -y sustentables- que redefinen el concepto de viaje lento en la capital.
Esta especialmente diseñada para locales que necesitan una razón para seguir gozando de la ciudad.
Privacy and Data Concerns
The implementation of AI pricing has raised significant privacy questions from lawmakers and consumer advocates.
Democratic senators have expressed concerns about the potential privacy implications and have sent letters to Delta CEO Ed Bastian requesting clarification. Advocacy groups have labeled the practice as potentially discriminatory.
Delta maintains that its system doesn't use personal information for individualized targeting, focusing instead on broader market factors and demand patterns.
The airline emphasizes that customer privacy remains protected under current data handling practices.
Tips for Getting Better Delta Flight Prices
Clear Your Browser Data.
Use Different Devices and Networks.
Compare Across Platforms.
Use a VPN to mask your location.
Consider Alternative Airports.
Monitor Price Trends.
See you next time,

AI native CRM for the next generation of teams
Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.
Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.
Join fast growing teams like Flatfile, Replicate, Modal, and more.
Reply